Chinatown CNY 2025 – Content Marketing, Branding
Client Requirements:
The Chinatown Festival Committee outlined a campaign aimed at:
- Amplifying awareness of Chinatown Chinese New Year Celebrations 2025.
- Increasing engagement and follower growth across key digital platforms (Facebook, Instagram, TikTok, YouTube, and the event website).
- Showcasing key events such as the Festive Fairs, Street Light-Up & Opening Ceremony, Stage Shows, and Countdown Party.
- Incorporating interactive elements like contests, giveaways, and UGC campaigns to drive community participation.
- Promoting a narrative of cultural heritage, sustainability, and prosperity through creative storytelling and dynamic visuals.
Our Thought Process:
- Alignment with Client Objectives: We ensured every content piece, contest, and live event segment reflects the core objectives of boosting engagement, increasing followers, and elevating Chinatown’s cultural narrative.
- Multi-Platform Integration: Recognizing the diverse audience on each platform, we tailored content (videos, stories, posts, and reels) to maximize impact and drive traffic to our official channels.
- Engagement & Participation Focus: By incorporating interactive elements (UGC, giveaways, live Q&A sessions, and influencer collaborations), our strategy aims to create a vibrant online community and stimulate physical attendance at the events.
- Sustainability & Cultural Heritage: We integrated sustainable practices and cultural heritage into both the visual design and event content, appealing to modern audiences who value eco-friendly and meaningful celebrations.
